The first Latin Urban competition series on Netflix, LA FIRMA (THE SIGNING), premiered with the first five episodes on Tuesday, April 4, on Netflix, and the final three episodes on Wednesday, April 12. The official trailer of the series can be seen here.
“The eight-episode music competition series follows the lives of 12 contestants from Mexico, Chile, Colombia, the Dominican Republic, Argentina, Peru, Puerto Rico and the United States who travel to Miami for the chance to secure a record deal with the most innovative and disruptive talent incubators in music NEON16”,. according to the AssociatedPress (AP).
Also according to the publication, at the end of the competition, only one finalist will receive THE SIGNING. After settling into their new lavish home, the contestants are surprised by the visit of the competitions’ judges, iconic artists, producers and music executives: Lex Borrero, Tainy, Nicki Nicole, Rauw Alejandro and Yandel. Together they brief them on what to expect as they journey into the competition. Each day, the contestants will be put through different challenges designed to test their willingness, discipline and creativity, to become the next global music superstar; all while simultaneously writing original songs alongside the best producers in the industry. Additionally, the contestants will be performing live in some of Miami’s hottest clubs, with their first performance taking place that same night at Miami hotspot “E11EVEN”.
Additionally, LA FIRMA has partnered with Spotify for the official series playlist. Following each episode, the music featured will be available for streaming along with an original curated playlist called LA FIRMA. The playlist will feature songs from all guests, judges and the final four finalists of the series.
“Spotify is excited to have partnered up with
Netflix and NEON16 to celebrate the release of LA FIRMA”, comments Miguel Bañón
Kelley, Head of Communications, LATAM and US Latin for Spotify. “Spotify is
committed to supporting emerging artists and through exclusive content on the
official LA FIRMA playlist and Netflix global hub it aims to become a source
that generates awareness around the contestants and artist judges”.