The largest Democratic-oriented super PAC with major engagement among the Latino community in the country released an ad in Spanish that blames Republicans for the rise in gun violence.

The ad released by Nuestro PAC, a group that promotes increased outreach to Hispanic voters, will air exclusively in Spanish, with a six-figure investment by the PAC, according to The Hill.

Chuck Rocha, the Democratic political adviser who founded Nuestro PAC, told the publication that there is frustration in the Latino community that it was barely able to get information in Spanish about the Uvalde shooting. He further stated: “It made me think that if they can’t even get information about who’s to blame and what happened — on the shortcomings — in Spanish, then they don’t even know that they should be blaming Republicans for the lack of action on curtailing assault rifles”.

The announcement was launched on Thursday 23rd, and according to Rocha, it serves both to educate Spanish-speaking voters and to attract donors interested in running the ad in the main congressional districts.

In addition, the announcement is also a very objective criticism of the Republicans. In the title of the video aired, the following phrases follow: “To save lives, Republicans must pass gun control laws now. Please consider donating today to help us ensure we end gun violence” (“Para salvar vidas, los republicanos deben de aprobar leyes de control de armas ya. Por favor considera hacer una donación hoy para ayudarnos garantizar que acabemos con la violencia armada”).

In the ad, the announcer asks: “How many more children do we need to bury?” while the names of Columbine, Colo.; Newtown, Conn.; Parkland, Fla., and Uvalde, Texas, are displayed on screen.

Hispanic voters will play a key role in several competitive districts in 2022, a first for a community that has traditionally held most of its political power in Democratic districts deemed “safe”.

“Among the potential targets for Nuestro PAC’s ad are the South Florida district where state Sen. Annette Taddeo (D) is challenging Rep. María Elvira Salazar (R); the California district where Democrat Rudy Salas is challenging Rep. David Valadao (R); the New Mexico district where Democrat Gabe Vasquez is challenging GOP Rep. Yvette Herrell; and the Texas district where Democrat Michelle Vallejo is facing off against Republican Monica De La Cruz”, according to The Hill.

Also, according to Chuck Rocha, “for the first time in American history, there’s a whole bunch of [districts] that are actually marginal and have a ton of Latinos. Many of those districts are relatively near to sites of mass killings that shook entire communities. […] Latinos who consume MSNBC, Latinos that consume Fox News, they’ve already picked a corner. They’re already going to be with one party or the other. Right? Because they’re getting information in English. There’s just not a lot of information getting to our community in Spanish”.