As a campaign tactic to win his re-election to a second term in the Senate, Senator Rick Scott of Florida is targeting a multimillion-dollar advertising campaign to Hispanic/Latino voters, who have shown growing support for Republicans in the region. While Scott is considered a front-runner in the race, Democrats have gained momentum recently, especially after significant Florida Supreme Court rulings related to abortion.

According to a report by NBC News, Scott's campaign is investing heavily in ads for TV, radio, and streaming services in English and Spanish, highlighting his opposition to socialism and his fight against the socialist agenda in Washington. Scott portrays his opponent, former Democratic Rep. Debbie Mucarsel-Powell, as a "radical socialist" who he said aligned herself 100 percent with Nancy Pelosi in Congress. Mucarsel-Powell, for her part, refutes these remarks, calling them politically motivated misinformation and highlighting health care and gun control policies as important issues for Hispanic voters.

“Mucarsel-Powell, who was born in Ecuador, was elected to the House in 2018 to represent a South Florida district, but lost after just one term to Republican Rep. Carlos Gimenez in a year where Donald Trump won Florida by more than 3 points in the presidential race”.

Scott's political record, personal wealth and success in previous state elections stand out among the Republicans who have dominated Florida politics in recent years, but Democrats hope the Supreme Court's recent decisions on abortion can change the electoral dynamic and make Florida a battleground state again.

“Scott, Florida's former two-term governor, is undefeated in statewide races. He has spent over $150 million from his vast wealth on past campaigns and has already put nearly $3 million in personal funds into his re-election campaign. Republicans have dominated the state in recent election cycles, including in 2018 when Scott beat then-Sen. Bill Nelson, a Democrat”.

Mucarsel-Powell's campaign is optimistic about these changes, seeking to capitalize on the momentum and highlighting the importance of maintaining the Democratic majority in the Senate, according to the same report. With the election approaching, competition in Florida is expected to be fierce, with both parties seeking to win over the state's diverse electorate.