The Republican National Committee (RNC) released a Spanish-language ad targeting in select states across the country on Friday, July 1, targeting Senate Democrats and the failure in the economic and social agenda.

The ad focuses on the American dream, saying Democrats have “allowed the hope for a better life to become a relic of the past.”

The video produced by Republicans will be broadcast in the states at Georgia, targeting Sen. Raphael Warnock (D); in Nevada, targeting Sen. Catherine Cortez Masto (D); in Arizona, targeting Sen. Mark Kelly (D); and in Pennsylvania, targeting Lt. Gov. John Fetterman, the Democratic nominee for Senate. 

According to The Hill publication, the RNC Communications Director, Danielle Alvarez, said: “Under Biden and Democrat control, the American Dream is slipping away for many. From skyrocketing prices to surging crime to the disastrous border crisis, Democrats have failed the Hispanic community. […] While Democrats focus on winning the ‘Latinx’ vote, Republicans are on the ground talking about the issues that matter and winning the Latino vote. This November, Hispanics will choose Republican leadership that shares our values of economic opportunity, freedom, and security”.

The economy and generational wealth are consistently among the top concerns of Hispanic voters in the United States. Republicans have been actively targeting Latino voters who have historically supported Democrats.

“In states like Georgia and Pennsylvania, Hispanic voters are a minority but often a large enough bloc to swing statewide elections. In Nevada and Arizona, Hispanics represent a much larger share of the electorate”, according to the Hill.

All four states are likely to be fiercely contested in the November elections, and Republicans are looking to attract a larger share of voters from so-called minority groups to strengthen their already revitalized base in this regard.

Scheduled to run on the weekend of July 4, the ad’s closing line is “Nosotros, El Pueblo, merecemos algo mejor” (“We, The People, deserve something better”), and is part of a GOP strategy to connect with minority voters. Most recently, the party opened a Hispanic community center in Atlanta, one of more than 30 Republican minority community centers opened in 2022.