A potent US news company,
Newsmax, founded by Christopher Ruddy in September 1998, will act as digital marketing agent for
El American – a bilingual digital media platform focused on providing information, opinions and analysis primarily to the Latino audience – in order to reach conservative US Hispanics.
Jorge Granier Phelps, CEO El American said, “We believe the Newsmax Ad Sales team and broader brand integrity are uniquely positioned to accelerate El American’s growth, while offering marketers a one-stop shop to reach conservative audiences”, according to
Associated Press (AP) publication.
The partnership between conservative companies seeks to guide political information to Latinos in the growing search for this community's support for Republicans. According to Phelps, “Hispanics are patriots, and many came here because they wanted a better life. Many US Hispanics fled their home countries, such as Cuba, Venezuela and Nicaragua, searching for freedom and opportunity, and are increasingly voting conservative”.
According to AP, “A recent WSJ poll shows that Republicans have made rapid gains among a crucial voting demographic that has long favored Democrats, and that Hispanics are now evenly split between the parties”.
Chris Ruddy, CEO Newsmax said, “US Hispanic conservatives deserve high-quality journalism that embraces faith, family, and entrepreneurship. We’re delighted to empower El American’s rapid growth to provide an underserved audience a voice they deserve.”
The Associated Press offers a summary of the characteristics of the two parts of venture:
About Newsmax:
Newsmax Media, Inc. operates Newsmax, the nation’s fourth highest-rated cable news network and a top 25 cable channel, according to Nielsen. Newsmax is carried on all major cable and satellite systems and is also available in more than 100 million U.S. homes through most streaming platforms. Newsmax’s media properties reach more than 40 million Americans regularly through Newsmax TV, the Newsmax App, its popular website Newsmax.com, publications like Newsmax Magazine. Forbes has called Newsmax “a news powerhouse.”
About El American:
El American is the bilingual digital media platform focused on providing information, opinion, analysis and real journalism to the fastest growing audience in the United States: Hispanics. El American is consumed by conservative and libertarian Hispanics across the U.S. and has a monthly reach of over 5 million individuals, with more than 250 million interactions across social media. The company is set to launch a 24/7 nationally syndicated television network.
