Entravision, a leading global advertising, media and technology solutions company, announced on August 29 a strategic partnership with LATV Networks, a minority-owned and operated media company serving the Latino community as a hub of content, talent incubator and cultural advocate.

According to Juan Saldivar, Chief Digital and Strategy Officer at Entravision, this new partnership will provide LATV Networks with avenues to expand the distribution of their younger-skewing bilingual content at scale by leveraging our advanced technology infrastructure. “At the same time, it further strengthens Entravision’s marketing portfolio of digital and content platforms”.

“Through shared resources, content collaborations, and customized executions, Entravision and LATV Networks will deliver creative and engagement-driven solutions that will allow access to the growing influential power of Latinos. LATV Networks will be able to further advance their unique value proposition to bring to market a more comprehensive offering supercharged by Entravision. Entravision will help accelerate LATV Networks’ digital growth by providing advanced data technology and multi-channel distribution for LATV Networks’ original content. The partnership will bring to market a unique connected television (CTV) offering with over 5,000 hours of content and innovative premium digital video content designed to expand the video marketplace across LATV Networks’ core content pillars: Latino Culture, Latinas, LGBTQ+ and Afro-Latinos”.

“By accelerating the growth of our CTV and digital platforms uniquely emphasizing Latino culture beyond language, this partnership addresses many of the challenges of marketing to our diverse and nuanced culture. Together, Entravision and LATV Networks will deliver unprecedented value to advertisers looking for innovative and flexible ways to reach Hispanic consumers of all ages, language choices, and media consumption preferences”, said Andres Palencia, CEO of LATV Networks.

Adding to Mr. Palencia’s statement, Bruno Seros-Ulloa, President of LATV Networks stated, “This collaboration addresses the increasing demand for our groundbreaking, authentic Latino content that can now be even further amplified with Entravision’s support. From arts and entertainment to food, fashion, music and lifestyle, LATV Networks truly immerses itself in all things Latino”.

According to the publication, Through LATV Networks’ high volume production capabilities, this partnership addresses the increasing demand for authentic Latino content. Entravision will assist and support LATV Networks with the expansion of their content on streaming platforms such as Pluto TV, STIR, VIX and Peacock, among others.

About Entravision:

Entravision is a leading global advertising solutions, media, and technology company connecting brands to consumers. Our dynamic portfolio includes digital, television, and audio offerings. Through our digital sales representation business, we connect global media companies such as Meta, Twitter, TikTok and Spotify with advertisers in primarily emerging growth markets worldwide. In addition to digital, Entravision has 49 television stations and is the largest affiliate group of the Univision and UniMás television networks. Entravision also manages 46 primarily Spanish-language radio stations that feature nationally recognized, Emmy award-winning talent.

About LATV Networks:

Latino Alternative TV (LATV) is a pioneering bilingual media company elevating the Latino voices redefining culture. LATV is a certified minority-owned company amplifying authentic bilingual content through cable TV, digital publishing, social media, and streaming. LATV content emphasizes Latino culture and Latina empowerment, as well as LGBTQ+ and Afro-Latino pride.