Latina artist Alejandra Estefania is transforming artistic narrative in Latin communities by combining film documentation with technology. With her project called “American Passport Experience”, Alejandra transforms real people into works of art using a mix of photography, videography, music, poetry, physical and digital art.
Growing up in the state of North Carolina, the artist felt disconnected from her identity as a Latina until attending art school. From then on, she came to know a variety of Latin American cultures existing in the United States.
With the inspiration of history and experiences of Latinos close to her, she began to look for ways to celebrate and eternize her memories.
“Culture is the main focus of my work and my main source of inspiration”, Alejandra explains. “I aim for my work to represent the diversity of the communities around me and empower them to take pride in their heritage”.
According to AssociatedPress, “One of the goals of The American Passport Experience is to create a space for healing within Latinx communities and families. Alejandra was inspired by a conversation with her father that deepened her understanding of his struggles as an immigrant […]. Part of the creative process involves collecting first-hand accounts of life stories and archiving them for future generations”.
During Hispanic Heritage Month, between September and October 2022, The American Passport Experience “raised awareness of everyday contributions by Hispanic Americans. By showcasing their stories on social media, the Cultura, Courage y Fe campaign encouraged others to embrace their past and allow it to shape their present. Alejandra’s vision is to have Latinos identify themselves through her storytelling while also educating outsiders on how diverse yet unifying the immigrant experience can be”, according to the publication.
According to information from her team to the
publication, Alejandra’s vision for "The American PassportExperience" will culminate in an immersive physical
experience that uses cutting-edge technology to bring the stories collected in
a new light. Soon everyone will be able to know the new works
developed by the artist.