Following the celebrations of Hispanic Heritage Month in the U.S., a significant collaboration began between actress Jessica Alba, co-founder of the Honest Company, and Mexican-American entrepreneurs Patty Rodriguez and Ariana Stein, founders of Lil’ Libros, a bilingual children's book company.
It is a partnership that aims to celebrate the Mexican Día de los Muertos, a tradition that is celebrated on November 1st and 2nd. The focus of the collaboration is the creation of diapers and books that incorporate the iconic skull image from “La Catrina”, highlighting Latino culture and identity, bilingualism, family and community, NBC News reported.
The article highlights how Patty Rodriguez and Ariana Stein, as Latina mothers, felt the need to create products that would allow their children to grow up proud of their identity, culture, and traditions. They faced initial challenges in seeking publishers for their bilingual children’s books, but persevered in their mission to promote Latino cultural heritage to younger generations. The collaboration with Jessica Alba, who also has Latino roots, fits perfectly with the vision of celebrating Latino culture and providing high-quality products for babies and families.
In addition, the importance of investing in the community is highlighted and how Lil’ Libros invited the community to invest in the company, aiming to create generational wealth and encourage the next generation to consider investing as an important practice. Lil’ Libros’ success is emphasized, going from a passionate project to a company with more than 75 titles and the ability to publish authors and illustrators.
Interesting to note that Jessica Alba decided to share her journey as the co-founder of Honest Company, a company that focuses on healthier baby products, because she has always wanted to collaborate with Lil’ Libros due to the importance of their books in promoting bilingualism and celebrating Latino culture.