Born as Benito Antonio Martínez Ocasio in 1994 in Puerto Rico, Bad Bunny has made a name for himself on the music scene with his Spanish-language songwriting and performances, defying the trend of some artists choosing to sing in English to reach a wider audience.
Bad Bunny, winner of three Grammy Awards, gained recognition with hits such as “Titi Me Pregunto”, “Dakiti”, “Moscow Mule” and “I Like It” in collaboration with Cardi B and J Balvin. His albums, including “El Último Tour del Mundo” and “Un Verano Sin Ti”, achieved notable chart success, making history as the first all-Spanish albums to top the Billboard 200.
The narrative highlights the origin of the name “Bad Bunny”, originating from a childhood experience, and how his career took off, from the days when he shared songs on SoundCloud while working in a supermarket to his meteoric rise in the music scene.
Bad Bunny’s musical versatility, his independent attitude towards music production, and his ability to explore diverse genres are highlighted. His influence and popularity are underscored by collaborations with a number of renowned artists, including Nicki Minaj, Ricky Martin, Daddy Yankee, among others.
In addition to music, Bad Bunny is recognized for his socially conscious stance, utilizing his art to address important issues such as the devastation caused by Hurricane Maria and domestic violence in Latin America. He also engaged in direct activism, participating in protests in Puerto Rico and encouraging civic engagement ahead of elections.