A study  by Collage Group, a Minority Business Enterprise (MBE) that is owned, operated, and controlled by members of minority groups, reveals that the minority in the United States will become the majority of the population by 2050, according to analysis of data from the American Community Survey, an ongoing research program of the U.S. government that provides vital information about the country and its population on an annual basis.

Since 2021, the multicultural population of the U.S. has increased by about 4 million, representing a significant increase. White Americans, who currently make up about 58 percent of the population, total about 192.2 million. Meanwhile, the black, Hispanic, Asian and other populations add up to approximately 141.1 million people, according to the report by The Hill.

By 2050, Hispanic Americans are projected to experience the highest population growth, with an increase of about 6 percent, while the white population is expected to decrease by approximately 11 percent. This demographic shift will have significant implications, especially in the political realm, with more than 30 percent of Hispanics, Blacks, and Asian Americans identifying as liberal in their political views.

“The growth in Multicultural populations in the U.S. means these segments wield immense influence. Their desire for diverse perspectives and a deep understanding of their cultural identity by brands and organizations will be ever more critical in the future”, Sudipti Kumar, director of multicultural Insights at Collage Group, told The Hill in a statement.

The report also highlights linguistic diversity, indicating that growth may increase the need for foreign language services. While most Hispanics are proficient in English, more than two-thirds speak Spanish at home. Nine percent of Black Americans do not speak English at home, and 68% of Asian Americans speak a language other than English at home.

The cultural transformation resulting from this faster-than-expected demographic growth requires a more granular and nuanced approach on the part of brands to address cultural diversity. Americans expect brands to engage with the diverse population in a faster and more nuanced way, according to the publication.

Despite growing multiculturalism, the report highlights the systemic inequities faced by Black Americans, who are less likely to earn a bachelor's degree and earn less than the average total population. The report finds that Asian Americans and white Americans are more likely to own homes, with Asian Americans being the highest-income demographic among all races and ethnicities, according to The Hill.