Politicians' use of Spanish in the United States has reached historic levels, reflecting both the country's growing Latino demographic and political strategies in an election year. A study conducted by The Hispanic Council analyzed the use of Spanish in politicians' digital communications, both on social platforms and on official websites, and revealed significant impacts on Congress.
In the Senate, there has been a massive increase in the use of Spanish, with 47 out of every 100 senators using the language in their digital communications, compared to just 13 in 2018. This increase is notable considering that only six senators are of Hispanic descent. In the House of Representatives, 113 of the 435 members use Spanish in their digital communications, a 45% increase since 2018. This growth is significant, especially considering that 50 congressmen are of Hispanic origin.
The study also highlights a shift in the use of Spanish among political parties. While the Democratic Party still leads, with more than 70 percent of Democratic senators using Spanish, Republicans are increasingly "embracing" the language, doubling the number of senators using it in just two years. This can be attributed to politicians' awareness of the growing Hispanic population in the U.S., which currently represents about 19% of the population, with more than 64 million people, and more than 30 million Latinos eligible to vote, according to a publication by Latin Times.
One of the study's findings is that the gap between Democratic and Republican votes among Hispanics is narrowing. While Democrats have traditionally controlled 65-70% of the Hispanic vote, Republicans have increased their share to 40%. This shift could have significant implications for the 2024 presidential election, and it is an important trend to monitor closely.