A recent poll analyzed Latino voters' preferences for Vice President Kamala Harris and former President Donald Trump. Conducted with 3,000 Latino voters between August 3 and 23, 2024, the poll – released by UnidosUS, and carried out by BSP Research – reveals that Harris has greater support among Latinos from Spanish-speaking and bilingual homes than among Latinos from English-speaking homes. Overall, 59% of respondents say they would vote for Harris if the election were held today, while 32% would support Trump.

When respondents are divided by the language spoken at home, Harris's lead over Trump diminishes in English-dominated households, with Harris receiving 51 percent of the vote and Trump 38 percent. In predominantly Hispanic households, support for Harris is higher, reaching 64%, while Trump has 30%. In bilingual households, Harris leads with 54% against 33% for Trump.

The analysis reveals a difference in perception among Latino voters based on the dominant language spoken at home. Voters who prefer Spanish tend to align more with the Democratic Party on issues such as the "American Dream," with 55 percent of those voters identifying with Democrats and only 22 percent with Republicans. Among English-speaking households, the numbers are less favorable to Democrats, with 39 percent support compared to 25 percent who identify with Republicans.

The survey also reveals a greater disconnect between English-speaking Latino voters and political parties, with 64% of these voters reporting that they have not been contacted by any political campaign or organization, in contrast to 55% in Spanish-speaking households and 46% in bilingual households.

According to NBC News, Clarissa Martinez de Castro of UnidosUS notes that most Latinos who identify with the Democrats are newly naturalized or first-generation immigrants. Mike Madrid, a Republican consultant, notes that Harris is focusing on issues such as housing and health care, as well as taking a more moderate stance on border security, which appeals to a broader base of Latino voters.

Although Harris has recovered some of the Latino support lost by Biden, with 59% approval, analysts such as Roberto Suro point out that this number is still below Biden's performance in 2020, which won 65% of the Latino vote. The publication concludes that, despite the recovery, the vice president still faces challenges in solidifying her base among Latino voters.