The recent interview with Bad Bunny, global reggaeton star, brought out his more emotional side, something rare in his public appearances. He used the platform to make a heartfelt appeal to Puerto Rican voters, especially young people, emphasizing the importance of voting in local elections, according to NBC News. During the conversation with YouTuber El Tony, Bad Bunny almost burst into tears as he expressed his love for Puerto Rico and his frustration with the political and social situation on the island. He stressed that, despite the protests in the streets, the act of voting is the largest protest that citizens can carry out, referring to the elections scheduled for November 5.

This interview gained repercussions on social networks, generating memes and awareness campaigns that encourage voting, especially among young and marginalized voters, many of whom did not register to vote. Bad Bunny addressed this audience directly, stating that young people need to take responsibility for the future of their country and not let others decide for them, according to the publication.

The impact of his words has already begun to be felt. Students at the University of Puerto Rico, for example, mobilized to register new voters, despite power outages, a constant reality since the devastation of Hurricane Maria in 2017. This event reflects the precarious state of the island's infrastructure, another factor contributing to the general dissatisfaction with the government.

The singer's comments came shortly after the organization Somos Más revealed that 75% of young Puerto Ricans under the age of 21 had not yet registered to vote, a worrying fact in a context of growing distrust in government institutions. Since 2012, the number of new voters and turnout in elections has fallen sharply, aggravated by economic crises and natural disasters. The mass migration of more than 700,000 Puerto Ricans to the mainland has also weakened voter turnout.

Puerto Rico, traditionally polarized between two major parties — the pro-state New Progressive Party and the pro-territorial Popular Democratic Party — has seen the emergence of new political options, such as the Citizens' Victory Movement and Project Dignity. These groups, with alternative ideologies, reflect the growing discontent with the traditional parties.

Bad Bunny's call for political change resonates particularly among young people, who have grown up amid crises and are more willing to support emerging candidates and new parties. He recognizes that the reconstruction of Puerto Rico will be slow, but stresses that voting is the essential first step in this transformation process.