The Democratic Party has increasingly sought to appeal to the growing Latino evangelical electorate, a group that has traditionally supported Democratic candidates but which in the 2016 and 2020 elections leaned largely toward Donald Trump. During the Democratic National Convention, the "Evangélicos Con Harris" initiative was launched, which aims to unite evangelicals around Vice President Kamala Harris, especially among the Latinocommunity.

The relevance of this group is underlined by the rapid expansion of Latino evangelicals in the United States, currently representing 15% of Latinos. While many evangelical Latinos supported Obama, the landscape changed in subsequent elections, with Trump receiving significant support. This is reflected in the opinion of the Rev. Samuel Rodriguez, an influential pastor of the New Season megachurch, who considers Latino evangelicals to be an independent constituency, which votes according to religious principles and not party loyalties, according to NBC News. Rodriguez, a critic of Democrats, believes that most Latino evangelicals will support Trump, even in the face of his controversial policies on immigration and his personal morals, as they see him as a platform that protects Christian values.

On the other hand, Patricia Ruiz-Cantu, who leads the "Evangelicals Con Harris" movement, argues that Kamala Harris is the candidate who best represents Christian values, such as social justice and inclusive immigration reform. She argues that evangelicals should focus on the teachings of Jesus Christ, such as love and acceptance, and that Harris would be the best advocate for these causes.

The NBC story also addresses the influence of pastors like Rodriguez, who, while they don't directly instruct their followers who to vote for, shape their opinions. His church, located in Sacramento, California, is an example of the growing power of Latino evangelical leaders in politics. Many of the regulars, like Claudia and Edickson Martinez, are immigrants who reflect the complexity of their electoral choices. While Claudia searches for who will best represent justice for immigrants, Edickson has already decided on Trump, as he sees in him a stronger defense of Christian values.

The media also plays a crucial role. Rodriguez's presence on platforms like Daystar Television, which is now seeking to reach Latino audiences, is indicative of how the evangelical demographic is changing and becoming a significant force in the U.S.

This issue has become important in the midst of the electoral cycles in the country, and it is uncertain whether the Democrats will be able to regain this essential electoral bloc, or whether Latino evangelicals will consolidate themselves as a Republican base.