Equipped with masks, clipboards and groceries, the promoters, also known as “well-being educators”, have the mission of informing, door-to-door, about nearby places for vaccination and diagnostic tests for COVID-19.

The work carried out by the promoters is aimed especially at Latino immigrants and refugees, and these activities are linked to the “San Diego Latino Health Coalition”, which aims to “reduce COVID-19 infection rates, increase access to vital information, increase participation in COVID-19 testing and contact tracing, and most importantly, save lives”, according to the institution's website.

Services and resources are intended for education about the Coronavirus pandemic to prevent and reduce contagions, especially among the population that has less access to basic health care in the country.

The organization also has partnerships with other institutes specializing in the care of Latino communities, such as Chicano Federation, South Bay Community Services, MAAC and San Ysidro Health, which are collaborators and partners of organizations such as Mid-City CAN, PIQE, SAY San Diego, City Heights Community Development Corporation, Barrio Station and MANA, still according to the official page.

The health services provided by the promoters are important because many people who are part of the Latino immigrant group, especially those who do not speak English, do not have information on free health resources available to this population. The program includes general health information and has contributed to preventing many Latinos from being the target of misinformation, which has made it possible to increase vaccination in this group.

Latinos constitute the group with 68% of people fully vaccinated in San Diego, and are in second place, behind only the group of immigrants from the Pacific islands, according to the publication.

The San Diego Latino Health Coalition, in partnership with the Unified Schools, also made mobile vaccine clinics available at various locations in San Diego through January 21 this year.