The importance of the Latino electorate in the upcoming presidential elections in the United States is prominent, highlighting the state of Nevada as a crucial battleground. During a Kamala Harris event broadcast by Univision, Latino voters such as Elvira Diaz, according to a report by NBC News, expressed support for the vice president, but also concerns about the spread of her message among Latinos, especially in relation to immigrants known as Dreamers. Diaz, an immigrant activist, believes Harris should be more emphatic on these issues to attract immigrant support and ensure an election victory.

Latinos make up a significant portion of the electorate in swing states such as Nevada, Arizona and Pennsylvania, where they play a key role in determining control of the White House and Congress. In 2020, Joe Biden won among Nevada's Latino voters by a sizable margin, and Democrats continue to see this group as essential. However, Republicans see an opportunity, especially among working-class Latinos, who have been hit hard by the Covid-19 pandemic and inflation.

The economy stands out as the central issue for both Democrats and Republicans. While immigration has been a major issue in the past, most Latino voters now worry primarily about the cost of living, followed by jobs and the economy. An NBC News/Telemundo/CNBC poll showed Kamala Harris has a 14-point lead over Trump among Latinos, the smallest difference in four recent presidential elections, which signals a possible opening for Republicans.

Republican strategies focus on Latinos' dissatisfaction with rising living costs, while Democrats, such as Representative Dina Titus and Senator Jacky Rosen, seek to win over Latino voters with an economic message and support for public services, according to the publication.

Both parties invest in local events and Spanish-language advertising campaigns to appeal to Latino voters, recognizing the impact they can have on the outcome of the election. However, many Latinos believe that Democrats underestimate Trump's support among the Latino community, especially given his stance on the economy and border security.