Project 2025, a policy initiative that, despite not being officially associated with former President Donald Trump, is widely considered an outline for his possible second term. The bill, which has the support of senior figures from his previous administration, has sparked speculation about its influence on Trump's plans, especially after he said he would hire Tom Homan, the bill's author and former director of U.S. Immigration and Customs Enforcement.

An agenda with controversial policies was outlined in this project, such as mass deportation, restrictions on reproductive rights, and a crackdown on LGBTQIA+ issues, which has raised criticism. However, despite these implications, the document has not yet been translated into Spanish, leaving a void in communication with the Latino community, which is seen as crucial for the upcoming elections.

According to Latin Times, to fill this gap, the organization Voto Latino has started a campaign to translate excerpts from the project and connect with Latino voters, especially older ones. The campaign includes a $3.5 million investment in Spanish-language video ads in key states such as Arizona, Nevada and Michigan. This effort is unprecedented for the organization, which until now focused on younger and predominantly English-speaking voters.

María Teresa Kumar, a representative of Voto Latino, according to the publication, said that the organization chose to emphasize LGBTQ+ issues due to the impact of these policies on the Latino community. According to her, many stereotypes about Latinos' priorities do not reflect reality, as the survey shows that a large part of the community believes that issues such as abortion and LGBTQ+ rights are private issues, and that the government should not interfere.

The campaign comes at a time of concern for Democrats, who have seen a drop-in support among Latino voters. A recent New York Times/Siena College poll showed that Vice President Kamala Harris has struggled to win over Latino voters, especially men, while Trump maintains his appeal to that demographic.