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Survey Reveals How 5 Key Demographic Groups Voted in 2024 U.S. Elections

Editores | 11/11/2024 21:45 | POLITICS AND THE ECONOMY

The AP VoteCast poll (a survey of the American electorate conducted by NORC at the University of Chicago for Fox News, PBS NewsHour, The Wall Street Journal and The Associated Press) analyzed the electoral performance of Donald Trump, who won the presidency in a recent election by consolidating his traditional base and slightly expanding his reach, winning small but significant gains among black and Latino voters, as well as among men and women. Trump maintained his support among older white voters and made strides with some traditionally Democratic groups, while Vice President Kamala Harris struggled to replicate Joe Biden's gains in 2020.


1. White voters

The majority of Trump voters remain white, maintaining a composition of approximately 80%, similar to 2020. About two-thirds of Harris's voters were white, which also reflects Biden's coalition in the previous election. A majority of white voters supported Trump, with just under half opting for Harris, and this was especially notable in crucial states like Pennsylvania, Michigan, and Wisconsin, where Trump was able to increase his support despite losing those states in 2020.


2. Black voters

Harris had support from the majority of black voters (about 80%), but with a drop from the 90% who voted for Biden previously. Trump was able to increase his support among younger black men, nearly doubling his share of the vote in that group: About 30 percent of black men under 45 voted for him, which represented a significant gain for a group typically aligned with Democrats.


3. Latino voters

Among Hispanic voters, Harris still held more than half of the vote, but support has fallen compared to Biden, who had the support of about 60% of Latinos in 2020. Trump has managed to reduce that margin, especially among Latino men, where nearly half voted for Harris, down from the 60% who previously supported Biden. This increase indicates a gradual movement of Latinos toward Trump, who has focused on traditional values issues to appeal to this base.


4. Female electorate

Trump has also made progress among women. Harris had a slight advantage among female voters (53% against 46% for Trump), but did not match the performance of Biden, who had obtained 55% of the female vote in 2020. Trump maintained his support among white women, just over half of whom voted for him.


5. Male electorate

Trump posted modest gains among male voters, consolidating his lead. The change in support among men was small but relevant to his victory.


In summary, Trump's advances were mostly seen among younger Black and Latino voters and among men and women, with Harris failing to match the support Biden had in those same groups in 2020. This demonstrates a Republican base that, while still mostly white, has managed to attract voters of different ethnicities and genders, generating a winning coalition.

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