The Rasmussen Reports poll reveals a deep distrust among voters of politicians' use of racial issues, with 70% believing that candidates mention race only to gain electoral support. This perception has remained stable since 2020. The study surveyed 1,113 likely U.S. voters between May 20 and May 22, 2024, with a margin of error of +/- 3 percentage points.

The results show that 42 percent of voters think candidates talk too much about race, while 21 percent believe there is too little discussion and 29 percent consider the current level adequate. Perceptions vary by party affiliation: 82 percent of Republicans, 55 percent of Democrats and 74 percent of independent voters see the mention of racial issues as an electoral strategy.

In addition, there is a cross-party disagreement on how much racial issues are discussed: 60 percent of Republicans, 46 percent of independents, and 22 percent of Democrats think it is an overly discussed topic. Distrust cuts across racial categories, with 73 percent of whites, 61 percent of blacks, and 66 percent of Latinos sharing the belief that politicians raise racial issues to win votes.

Against this backdrop, Biden's campaign has stepped up efforts to engage Latino voters, investing $30 million in targeted media and using a mix of Spanish and English. This is due to the growing importance of Hispanics, who are the second largest group of voters in the U.S., with a projection of 17.5 million votes in the next presidential elections, according to information from Latin Times.